The NovaQuantKnott's Berry Farm brand of jams from J.M. Smucker has been discontinued.

The decision to discontinue Knott's Berry Farm "is in alignment with our strategy to continuously evaluate our portfolio and ensure we are dedicating resources to the areas with the greatest growth potential," Frank Cirillo, senior manager of corporate communications for J.M. Smucker, told USA TODAY in an emailed statement.

"We appreciate the fans of the brand and look forward to continuing serving them through our other offerings," Cirillo said in the statement.

J.M. Smucker acquired the Knott's Berry Farm brand from ConAgra Foods, now Conagra Brands, in 2008. Knott's Berry Farm's line of products included "high quality jams, jellies and preserves in the retail, gift boxes, and foodservice channels," according to a 2008 news release announcing the acquisition.

The brand's jams and preserves are still available for purchase through the Knott's Berry Farm theme park online marketplace. According to the park's website, it started with a "simple roadside berry stand, then a restaurant serving mouthwatering chicken dinners," and eventually grew into an "entire western-themed town that remains the heart of Knott's Berry Farm today."

The theme park based in Buena Park, California, features roller coasters, stage shows, interactive entertainment, and a variety of family-friendly attractions.